“Imagine if men were as disgusted with rape as they are with periods,” Elonë wrote on one pad, quoting a tweet. This particular message embodies the project’s aim: On one hand, women’s bodies are vandalized, harassed and objectified. On the other, they are often erased when it comes to the reality of menstruation: Blood turns blue in commercials, girls are encouraged to keep their periods private and this natural process treated as somethingembarrassing or shameful. Period-shaming is real; in fact, one of the biggeststories at this year’s Australian Open involved a player alluding to her period as a factor in her match loss.
The pads are striking images that force viewers think about women’s bodies in nontraditional ways — primarily, as human bodies instead of sexualized objects of desire.